ESG stands for Environmental, Social, and Governance, which are the three central factors used to measure the sustainability and societal impact of an investment in a company. Companies are increasingly expected to adhere to ESG criteria by implementing practices that promote environmental stewardship, social responsibility, and effective governance. This includes reducing carbon footprints, ensuring fair labor practices, and maintaining transparent leadership. By prioritizing ESG, companies not only contribute to a sustainable future but also their reputation and attract investors who value ethical and responsible business practices.